Cogo Strategy Blog

    Sales-Driven Marketing Strategy for Effective Conversions

    Sales-driven marketing is an effective and powerful tool that can help you attract and retain buyers. Retaining loyal customers is just as important for B2B brands as it is for B2C brands, if not more so. However, with Account-Based Marketing (ABM), you are focusing on a smaller target audience. The accounts are of higher value, but there are still fewer of them than when a brand targets general audiences, so it’s even more important to convert and retain the ones you are focusing on.

    The Power of Localization: Adapting CRM Campaigns Rule Local Markets

    Unleashing the Full Potential of Your Sales Team with Tailor-Made Offers

    Have you ever noticed your favorite fast-food chain offering a completely different menu when you travel abroad? You may see the classic cheeseburger on the menu, but some options reflect the local cuisine and preferences. Why is that? Because they understand the power of localization! Localization is a vital factor when you're targeting multiple markets. In this blog post, I will show you how adopting CRM campaigns to each local market can enable your sales team to present tailor-made offers to prospects, boosting your sales and taking your business to the next level.

    What Is a Marketing Campaign, and How Can It Help You Reach Your Goals?

    Copy of What is Hubspot Blog graphic

    There's a reason why the job outlook for marketing managers is expected to increase by 10% over the next decade. If your business isn't growing at the rate you want it to, then marketing is often the secret to jumpstarting its success.

    Building a Strong Community: The Importance of Converting Social Media Followers to an Owned Email and Newsletter List

    From Likes to Leads: How to Turn Your Social Media Following into Prospects

    Are you looking to build a stronger, more engaged community around your brand? One of the most effective ways to do so is by transferring your social media followers to an email and newsletter list. By building a list of subscribers who have opted in to receive updates and content from your business, you'll have a direct line of communication with your most engaged and loyal followers.