Cogo Strategy Blog

    Building a Strong Community: The Importance of Converting Social Media Followers to an Owned Email and Newsletter List

    Jun 8, 2023 2:18:12 PM Cogo Team Strategy, Lead Generation, Inbound Marketing, Buyer Personas

    As a business owner or marketer, you already know the importance of building a strong social media presence. Platforms like Facebook, Twitter, Instagram, and LinkedIn are powerful tools for reaching new audiences, engaging with customers, and promoting your brand. However, according to data published by HubSpot, a CRM and marketing automation platform, email marketing is 40 times more effective than these social media channels when it comes to customer acquisition.

    In addition, research shows that email marketing generates $36 for every dollar spent (3,600% ROI), a stat that should make email marketing a key component of your 2023 marketing strategy. 

    By building a list of subscribers who have opted in to receive updates and content from your business, you'll have a direct line of communication with your most engaged and loyal followers. Here are 5 key benefits of converting your social followers to an owned email and newsletter list:

    1. More control over your audience

    When you build an email and newsletter list, you'll have more control over your audience. You'll be able to decide who receives your content when they receive it, and how often. You'll also be able to segment your list based on factors like location, interests, and purchase history, which means you can deliver targeted messages that resonate with your subscribers.


    1. Reach your audience directly

    With an email and newsletter list, you'll be able to reach your audience directly. Unlike social media, where algorithms determine which content is shown to users, your emails will land directly in your subscribers' inboxes. This means that you'll have a better chance of reaching your audience when you want to, without worrying about whether your content will be buried in their social media feeds.


    1. Drive more traffic to your website

    Email and newsletter lists are great ways to drive traffic to your website. By including links to your website in your emails, you can encourage your subscribers to visit your site and learn more about your products or services. This can help you generate more leads, increase sales, and grow your business.


    1. Build stronger relationships with your audience

    When you communicate with your audience through email and newsletters, you'll be able to build stronger relationships with them. By providing valuable content, personalized messages, and exclusive offers via email, you can create a sense of trust and loyalty that will keep your subscribers engaged with your brand over time.


    1. Measure your success more effectively

    Finally, email and newsletter lists are a great way to measure your success more effectively. You'll be able to track metrics like open rates, click-through rates, and conversion rates, which will help you determine what's working and what's not. This will allow you to refine your strategy over time and improve your results.


    In conclusion, transferring your social followers to an owned email list is critical if you want to build a strong, engaged, and loyal community around your brand. By doing so, you'll have more control over your audience, be able to reach them directly, drive more traffic to your website, build stronger relationships with them, and measure your success more effectively. So don't wait – start building your email and newsletter list today!


    Cogo Team

    Written by Cogo Team