Cogo Strategy Blog

    Real-Life Success Stories: When Sales and Marketing Align Perfectly

    Differences and Similarities of Sales and Marketing

    Getting Your Sales Team Involved in Marketing Planning

    Cross-Training Your Marketing Team with Sales Insights

    Sales-Driven Marketing Strategy for Effective Conversions

    ABM Tactics for Targeting Key Financial Services Clients

    Adapting Your ABM Personas to Market Changes

    Innovative ABM Tools and Technologies

    Sales Metrics to Track That Can Drive Marketing Decisions

    Developing ABM Content Strategies for Tech Businesses

    The Role of AI in ABM for the Healthcare Sector

    Tips for Implementing ABM in Fintech

    Tech Startups and ABM: Strategies for Rapid Growth

    Step-by-Step Guide to Creating Effective ABM Personas

    The Essentials of Account-Based Marketing in Healthcare

    Understanding ABM-Based Buyer Personas in Healthcare Marketing

    The Power of Localization: Adapting CRM Campaigns Rule Local Markets

    Crisis of Disconnection Between Sales and Marketing

    Leveraging CRM to Boost Relationship-Based Businesses and Customer Trust

    Vertical Brand Positioning Examples

    Organic Branding: A Beginner's Guide

    Vertical Branding Mastery: Effective Branding Strategies Revealed

    Branding vs. Marketing: What's the Difference and Why Is It Important?

    What is Vertical Marketing?

    What Is a Marketing Campaign, and How Can It Help You Reach Your Goals?

    What Is a Marketing Campaign, and How Can It Help You Reach Your Goals?

    8 Tips on How To Achieve Sales and Marketing Alignment

    What Is HubSpot? Everything You Need to Know

    Demand Generation vs. Lead Generation

    Hyperlocal Social Media Marketing

    Brand vs Marketing

    Building a Strong Community: The Importance of Converting Social Media Followers to an Owned Email and Newsletter List

    Is your  CRM holding you back? 10 Indicators and What to Do Next.

    Marketing: A Catalyst for Cultivating a Healthy Work Culture

    From Likes to Leads: How to Turn Your Social Media Following into Prospects

    Unlocking the Secrets of Revenue Ops: 6 Signs You're Doing it Right

    The Benefits of Using your CRM to Power Your Marketing

    6 Critical Components of a Strong Brand Foundation

    Checklist for your Next High Converting Marketing Campaign

    Mayweather vs. McGregor: 4 Marketing Lessons Learned

    10 Tips for Improving Lead Generation from Your B2B Website

    The Art of Effective Skills Transfer

    Maximize Engagement and Returns Through Better Customer Profiles

    5 Steps to Impact Your Lead Gen Team with Effective One-on-Ones

    3 Ways to Turn your Website into a Sales Tool

    How to Sell Your Marketing Plan to the Executive Team

    Marketing Leaders: Improve Campaign ROI with Shared Metrics

    Creating and Communicating a Value Proposition That Sticks!

    5 Ways Your Content Marketing Strategy Can Help Reduce Churn

    How to Turn your Marketing Cost Center into a Revenue Generating Center

    A Simple Two-Step Framework to Initiate Sales and Marketing Alignment

    Axis Marketing Communications is Changing