Cogo Strategy Blog

    ABM Tactics for Targeting Key Financial Services Clients

    Financial services firms often find that a broad-based marketing approach is far less effective than Account-Based Marketing (ABM). ABM allows financial sector businesses to accelerate their growth by focusing their energies on high-value accounts most likely to be converted into perpetual customers.

    The Role of AI in ABM for the Healthcare Sector

    You may be hearing a lot about using AI for marketing content – and the buzz is pretty exciting! Healthcare sector companies are implementing AI into their marketing strategies in innovative ways. However, there are reasons to be cautious in the ways that you use AI in Account-Based Marketing plans.

    The Essentials of Account-Based Marketing in Healthcare

    Healthcare companies are using Account-Based Marketing (ABM) to tailor their marketing strategies to meet the needs of specifically targeted consumers rather than casting a wide net and seeing what they catch.

    Understanding ABM-Based Buyer Personas in Healthcare Marketing

    As more healthcare businesses begin to use Account-Based Marketing (ABM) strategies, they are also developing a deeper understanding of buyer personas.