Financial services firms often find that a broad-based marketing approach is far less effective than Account-Based Marketing (ABM). ABM allows financial sector businesses to accelerate their growth by focusing their energies on high-value accounts most likely to be converted into perpetual customers.
When you’re ready to implement new or improved Account-Based Marketing (ABM) strategies into your operations, you need the right tools.
Tech companies were among the first to adopt Account-Based Marketing strategies. As the technology industry grew increasingly competitive, it became apparent that more advanced marketing methodologies were needed that went beyond traditional lead generation tactics that targeted generalized audiences.
You may be hearing a lot about using AI for marketing content – and the buzz is pretty exciting! Healthcare sector companies are implementing AI into their marketing strategies in innovative ways. However, there are reasons to be cautious in the ways that you use AI in Account-Based Marketing plans.
The fintech industry is getting increasingly competitive as more innovative financial companies start popping up to appeal to younger, digitally savvy consumers. Furthermore, as buying behaviors and expectations change along with an increasing number of individuals being involved in the B2B decision-making process, marketing for Fintech companies has become quite challenging.