Sales-driven marketing is an effective and powerful tool that can help you attract and retain buyers. Retaining loyal customers is just as important for B2B brands as it is for B2C brands, if not more so. However, with Account-Based Marketing (ABM), you are focusing on a smaller target audience. The accounts are of higher value, but there are still fewer of them than when a brand targets general audiences, so it’s even more important to convert and retain the ones you are focusing on.
Feb 7, 2024 5:00:00 AM Gabrielle Guidero Lead Generation, Growth Strategies, Sales Enablement
Read More »
When you’re ready to implement new or improved Account-Based Marketing (ABM) strategies into your operations, you need the right tools.
Jan 29, 2024 5:00:00 AM Gabrielle Guidero Growth Strategies, ABM
Read More »
Why do so many companies grapple with a fractured relationship between their sales and marketing departments? The answer is not incompetence, nor is it a lack of resources.
Nov 10, 2023 2:15:00 PM Gabrielle Guidero Marketing and Sales Alignment, Growth Strategies
Read More »
Ever witnessed a brand that seems to effortlessly dominate its market? The expanding and stretching of its identity through various products and services, yet never losing its essence? This isn't a stroke of luck.
Nov 7, 2023 10:44:00 AM Cogo Team Performance, Marketing and Sales Alignment, Growth Strategies
Read More »
With online marketing, advertising, and selling, reaching the most people possible should be a top priority. Yet, in today's business world, the people within your company may not be the ones making the buying decisions.
Nov 3, 2023 12:02:00 PM Cogo Team Performance, Marketing and Sales Alignment, Growth Strategies
Read More »