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    Crisis of Disconnection Between Sales and Marketing

    Crisis of Disconnection Between Sales and Marketing

    Why do so many companies grapple with a fractured relationship between their sales and marketing departments? The answer is not incompetence, nor is it a lack of resources.

    Vertical Branding Mastery: Effective Branding Strategies Revealed

    Vertical marketing brand mastery

    Ever witnessed a brand that seems to effortlessly dominate its market? The expanding and stretching of its identity through various products and services, yet never losing its essence? This isn't a stroke of luck.

    What is Vertical Marketing?

    Vertical Branding Positioning Examples

    With online marketing, advertising, and selling, reaching the most people possible should be a top priority. Yet, in today's business world, the people within your company may not be the ones making the buying decisions.

    What Is a Marketing Campaign, and How Can It Help You Reach Your Goals?

    Copy of What is Hubspot Blog graphic

    There's a reason why the job outlook for marketing managers is expected to increase by 10% over the next decade. If your business isn't growing at the rate you want it to, then marketing is often the secret to jumpstarting its success.

    8 Tips on How To Achieve Sales and Marketing Alignment

    Copy of 6 Components of a strong brand foundations

    As the economy faces hard times, many businesses are looking for new ways to reach customers. In 2022, global demand for digital marketing was worth about $321 billion. Experts are also predicting a rapid growth rate of more than 13% per year on average until 2028 or later.