Why do so many companies grapple with a fractured relationship between their sales and marketing departments? The answer is not incompetence, nor is it a lack of resources.

Nov 10, 2023 2:15:00 PM Gabrielle Guidero Marketing and Sales Alignment, Growth Strategies
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Ever witnessed a brand that seems to effortlessly dominate its market? The expanding and stretching of its identity through various products and services, yet never losing its essence? This isn't a stroke of luck.
Nov 7, 2023 10:44:00 AM Cogo Team Performance, Marketing and Sales Alignment, Growth Strategies
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With online marketing, advertising, and selling, reaching the most people possible should be a top priority. Yet, in today's business world, the people within your company may not be the ones making the buying decisions.
Nov 3, 2023 12:02:00 PM Cogo Team Performance, Marketing and Sales Alignment, Growth Strategies
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There's a reason why the job outlook for marketing managers is expected to increase by 10% over the next decade. If your business isn't growing at the rate you want it to, then marketing is often the secret to jumpstarting its success.
Aug 31, 2023 6:15:00 AM Cogo Team Lead Generation, Growth Strategies
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As the economy faces hard times, many businesses are looking for new ways to reach customers. In 2022, global demand for digital marketing was worth about $321 billion. Experts are also predicting a rapid growth rate of more than 13% per year on average until 2028 or later.
Aug 29, 2023 3:44:42 PM Cogo Team Alignment, Marketing and Sales Alignment, Strategy, Growth Strategies
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