Why do so many companies grapple with a fractured relationship between their sales and marketing departments? The answer is not incompetence, nor is it a lack of resources.
Ever witnessed a brand that seems to effortlessly dominate its market? The expanding and stretching of its identity through various products and services, yet never losing its essence? This isn't a stroke of luck.
With online marketing, advertising, and selling, reaching the most people possible should be a top priority. Yet, in today's business world, the people within your company may not be the ones making the buying decisions.
There's a reason why the job outlook for marketing managers is expected to increase by 10% over the next decade. If your business isn't growing at the rate you want it to, then marketing is often the secret to jumpstarting its success.
As the economy faces hard times, many businesses are looking for new ways to reach customers. In 2022, global demand for digital marketing was worth about $321 billion. Experts are also predicting a rapid growth rate of more than 13% per year on average until 2028 or later.