One of the key elements of Account-Based Marketing (ABM) is sales and marketing alignment. Businesses that have disjointed sales and marketing teams are falling behind. Meanwhile, brands that have sales and marketing teams that support one another are experiencing significant growth.
Content-driven marketing is essential for all brands. It is one of the most valuable marketing strategies you can use to create value for your customers, build brand awareness and loyalty, and boost conversions. That said, there is often debate over what the focus of content should be.
It’s too easy to underutilize your sales funnel by failing to analyze it effectively. Too often, marketing teams get left out of the discussion altogether, or they receive minimal data about the company’s funnel strategies, implementation, and success rates.
With new working habits, unforeseen economic challenges, and new buyer behavior influenced by a myriad of other factors, we are now seeing a complex and fast-moving buying market. For this reason, having a sales insights-driven approach can be advantageous for marketing campaigns.
Sales-driven marketing is an effective and powerful tool that can help you attract and retain buyers. Retaining loyal customers is just as important for B2B brands as it is for B2C brands, if not more so. However, with Account-Based Marketing (ABM), you are focusing on a smaller target audience. The accounts are of higher value, but there are still fewer of them than when a brand targets general audiences, so it’s even more important to convert and retain the ones you are focusing on.
