Cogo Strategy Blog

    The Benefits of Using your CRM to Power Your Marketing

    This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.

    Checklist for your Next High Converting Marketing Campaign

    In today's ever-evolving business landscape, creating marketing campaigns that leave a lasting impact is crucial for success. As a full-service marketing agency, we understand the power of combining data-driven insights with creative content to drive remarkable results. In this blog post, we will explore the strategies behind building impactful marketing campaigns that resonate with your target audience and elevate your brand's story.

    Well-informed campaigns driven by data can cultivate competitive advantage for every stage of the buyer’s journey.

    10 Tips for Improving Lead Generation from Your B2B Website

    10 tips for improving lead gen on your b2b website

    Getting leads today isn’t difficult; however, getting targeted and qualified leads is a different story. That’s because no lead is created equal; every company, and each team within those companies, defines a qualified lead differently. Since there are no boilerplate answers when it comes to B2B lead generation, companies have to get creative and be specific with their goals.

    Maximize Engagement and Returns Through Better Customer Profiles

    Maximize Engagement and returns

    In order to build a better customer profile, you need a clear definition of your target customer. This may seem obvious to some businesses, but the reality is, it’s an overlooked aspect of B2B lead generation and building your business in general.

    Putting together a better customer profile will not only give your business stability, it will also provide a better engagement and return to help the bottom line. But building your customer profile the wrong way can have negative long-term and short-term consequences. While you may have an ideal customer profile on paper from a financial standpoint, the best customer profile may come from other measurables you can’t find on a financial statement. These benchmarks could also provide more sales lead generation in the future, which will lead to more business and a stronger customer base.