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Cogo Strategy Blog

    8 Tips on How To Achieve Sales and Marketing Alignment

    Copy of 6 Components of a strong brand foundations

    As the economy faces hard times, many businesses are looking for new ways to reach customers. In 2022, global demand for digital marketing was worth about $321 billion. Experts are also predicting a rapid growth rate of more than 13% per year on average until 2028 or later.

    Building a Strong Community: The Importance of Converting Social Media Followers to an Owned Email and Newsletter List

    The Benefits of Using your CRM to Power Your Marketing

    This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.

    6 Critical Components of a Strong Brand Foundation

    6 Components of a strong brand foundations

        Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand foundation is solidly in place. In fact, according to Forbes, consistent brand presentation across all platforms increases revenue by up to 23%. By defining the key elements supporting your brand you can ensure your brand is well-positioned from others in the market. 

    Mayweather vs. McGregor: 4 Marketing Lessons Learned

    Conor vs mayweather

    As I recap and ponder last year, I thought about memorable marketing trends and game changers. The Mayweather vs. McGregor fight came to mind as a significant marketing moment. I was one of the millions of people who purchased the fight on pay-per-view. Initially, I expected that Conor McGregor would disqualify himself by doing some sort of Mike Tyson antic, not necessarily bite his opponent’s ear off, but maybe kick Floyd Mayweather in the head. Granted, I did buy the fight for the hype and entertainment with the understanding that I was losing money. However, what I did not expect is the value I received in this epic bout. What I bought was a strategic, organized, marketing powerhouse that satisfied the marketer in me.