One of the most important ways to get the most out of each of your people is by conducting consistent, monthly Performance Development Meetings, also known as one-on-ones. These meetings allow the two of you to develop a game plan that is customized for them and their roles and responsibilities, and that will help them focus their activities in the areas that matter most. Many team leaders speak to their staff daily, but they realize that those interactions don’t replace these monthly uninterrupted one-on-one meetings.
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You’ve got a great communication strategy, dynamic marketing resources and sales team, but the full impact of these smart assets are not being fully realized with the faster ROI and increased sales you had anticipated. Statistics suggest that as much as 80% of marketing collateral spend is tossed aside and left unused by sales. At the same time, sales spends 30% of their time re-creating that same 80% of collateral to build something more relevant to their needs.
In today’s business environment, marketing must generate a measurable revenue stream. This means that when you invest in marketing strategies, tactics and tools, you must be able to capture and measure the return. Taking this revenue generating approach will allow marketing to become a stronger sales partner and take on more and more of the heavy lifting in the sales process. But what tactics can you use to pivot and make revenue marketing a reality in your business?