This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.
Human to human connections are the foundation for successful businesses today. To attract and engage audiences, B2B companies need to build marketing and lead gen campaigns that are creative, smart and worthy of consumers time. Audiences expect that WOW factor. These WOW campaigns happen when you combine the right kind of data with creative content to draw audiences in to internalize, respond and take action.
Well-informed campaigns driven by data can cultivate competitive advantage for every stage of the buyer’s journey.
As I recap and ponder last year, I thought about memorable marketing trends and game changers. The Mayweather vs. McGregor fight came to mind as a significant marketing moment. I was one of the millions of people who purchased the fight on pay-per-view. Initially, I expected that Conor McGregor would disqualify himself by doing some sort of Mike Tyson antic, not necessarily bite his opponent’s ear off, but maybe kick Floyd Mayweather in the head. Granted, I did buy the fight for the hype and entertainment with the understanding that I was losing money. However, what I did not expect is the value I received in this epic bout. What I bought was a strategic, organized, marketing powerhouse that satisfied the marketer in me.
Getting leads today isn’t difficult; however, getting targeted and qualified leads is a different story. That’s because no lead is created equal; every company, and each team within those companies, defines a qualified lead differently. Since there are no boilerplate answers when it comes to B2B lead generation, companies have to get creative and be specific with their goals.
In order to build a better customer profile, you need a clear definition of your target customer. This may seem obvious to some businesses, but the reality is, it’s an overlooked aspect of B2B lead generation and building your business in general.
Putting together a better customer profile will not only give your business stability, it will also provide a better engagement and return to help the bottom line. But building your customer profile the wrong way can have negative long-term and short-term consequences. While you may have an ideal customer profile on paper from a financial standpoint, the best customer profile may come from other measurables you can’t find on a financial statement. These benchmarks could also provide more sales lead generation in the future, which will lead to more business and a stronger customer base.