The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.
Remember:
Use your About page to help your visitors learn more about you. We all know that people do business with people, not companies. So tell them a little bit more about yourself as a person. Include profiles of your management team. Upload images so that folks will recognize you at conferences and events. Hey. It's not exactly rocket science. But it works.