This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.
It's a global pandemic. Life has changed. And many businesses are being hit hard.
When life and business get turned upside down, it's natural to go into "hunker down" mode. It's understandable to want to cut all expenses and anticipate the worst. None of us should feel bad about these very valid (and sometimes practical) reactions.
We don't know what the future holds and there are so many things out of our control right now. However, We'd like to offer an argument that marketing is not one of the things that should be suspended right now. In fact, there are many reasons why marketing should continue or even get more resources. Here are 6 things to consider before adjusting your marketing strategy.
Human to human connections are the foundation for successful businesses today. To attract and engage audiences, B2B companies need to build marketing and lead gen campaigns that are creative, smart and worthy of consumers time. Audiences expect that WOW factor. These WOW campaigns happen when you combine the right kind of data with creative content to draw audiences in to internalize, respond and take action.
Well-informed campaigns driven by data can cultivate competitive advantage for every stage of the buyer’s journey.
To understand the art of an effective skills transfer, you first need to understand what a skill transfer really is and understand the purpose behind one.
A skills transfer is the method in which we teach an employee how to perform a new task or skill.
The key to an effective skills transfer is that the individual transferring the skill needs to understand and be able to translate this particular skill to their peer.
A New Approach Will Take You Far
A new approach to your website can be a total game changer for you. If you want better results you’ll have to do things differently. Reconfigure your thinking and use targeted channels to create forward momentum. The key to turning your web site into a sales tool is to anticipate your customers’ objections with the answers they need to hit the ground running. Keep all channels open and engaged with these simple and quick to implement tactics.
As you’re developing a marketing plan, there are a few things to keep in mind. The first: It’s 2017. Your website is now the center of your marketing universe. It is the most valuable marketing asset your company has, and your plan should incorporate it to full effect. Next, your plan needs the ability to scale if necessary. Keep your company’s goals and objectives in mind. Over the next year, where is your business headed? Think about the markets you’ll exist in, the markets you plan to enter, the products or services you already offer and the ones you’ll introduce over the next 12 months. From there, figure out what success looks like, both to you and to those running your business. Can your marketing plan scale up for success beyond that? If it can, and if you can get your marketing plan to align with your executive team’s goals, selling them on it will be a much simpler task.
You’ve got a great communication strategy, dynamic marketing resources and sales team, but the full impact of these smart assets are not being fully realized with the faster ROI and increased sales you had anticipated. Statistics suggest that as much as 80% of marketing collateral spend is tossed aside and left unused by sales. At the same time, sales spends 30% of their time re-creating that same 80% of collateral to build something more relevant to their needs.
Communicating a Value Proposition that Resonates
All companies have a value proposition, but many make the mistake of creating a value proposition that doesn’t work very well for customers. How does this happen? Companies become internally focused and create value propositions centered around their own goals and priorities, not on their customers’ needs.
Many content marketing metrics are used for determining the success of gaining new traffic and customers. While these are definitely important considerations, some businesses make the mistake of not serving the customers they already have. Many customers -- 68% according to Socially In -- will find a new place to purchase their products or services if they feel you’re indifferent to their status as a customer. Others may think they’re getting a better deal elsewhere. These can lead to high churn rates and lost profits.
In today’s business environment, marketing must generate a measurable revenue stream. This means that when you invest in marketing strategies, tactics and tools, you must be able to capture and measure the return. Taking this revenue generating approach will allow marketing to become a stronger sales partner and take on more and more of the heavy lifting in the sales process. But what tactics can you use to pivot and make revenue marketing a reality in your business?