It's a global pandemic. Life has changed. And many businesses are being hit hard.
When life and business get turned upside down, it's natural to go into "hunker down" mode. It's understandable to want to cut all expenses and anticipate the worst. None of us should feel bad about these very valid (and sometimes practical) reactions.
We don't know what the future holds and there are so many things out of our control right now. However, We'd like to offer an argument that marketing is not one of the things that should be suspended right now. In fact, there are many reasons why marketing should continue or even get more resources. Here are 6 things to consider before adjusting your marketing strategy.