One of the key elements of Account-Based Marketing (ABM) is sales and marketing alignment. Businesses that have disjointed sales and marketing teams are falling behind. Meanwhile, brands that have sales and marketing teams that support one another are experiencing significant growth.
With new working habits, unforeseen economic challenges, and new buyer behavior influenced by a myriad of other factors, we are now seeing a complex and fast-moving buying market. For this reason, having a sales insights-driven approach can be advantageous for marketing campaigns.
We’ve preached the importance of sales-marketing alignment before, so let’s take a look at some companies that have put this approach into practice.
Both sales and marketing are a company’s best tools for generating revenue. In a way, this makes them two sides of the same coin. Instead of working in opposition, sales and marketing teams can benefit from supporting one another and aligning some of their processes and goals.
If you want to see improvement in both your marketing and sales results, one of the best things you can do is make sure that your sales team is involved in marketing planning. Collaboration makes all the difference!
