Schedule a FREE ConsultationWhite Cogo Logo


Cogo Strategy Blog

    8 Tips on How To Achieve Sales and Marketing Alignment

    Copy of 6 Components of a strong brand foundations

    As the economy faces hard times, many businesses are looking for new ways to reach customers. In 2022, global demand for digital marketing was worth about $321 billion. Experts are also predicting a rapid growth rate of more than 13% per year on average until 2028 or later.

    Demand Generation vs. Lead Generation

    Around 37 percent of marketers believe that obtaining high-quality leads is one of their biggest challenges. When you're trying to build your customer base, finding an audience can sometimes feel like a challenge.

    From Likes to Leads: How to Turn Your Social Media Following into Prospects

    Are you looking to build a stronger, more engaged community around your brand? One of the most effective ways to do so is by transferring your social media followers to an email and newsletter list. By building a list of subscribers who have opted in to receive updates and content from your business, you'll have a direct line of communication with your most engaged and loyal followers.

    Unlocking the Secrets of Revenue Ops: 6 Signs You're Doing it Right

    Revenue operations (RevOps) is quickly becoming the new way forward for businesses looking to drive growth and revenue. It's a holistic approach that breaks down the silos between sales, marketing, and customer success to create a seamless process for driving revenue. But how do you know if you're doing it right? In this blog post, we'll explore the five signs that you're a revenue revolutionary.

    The Benefits of Using your CRM to Power Your Marketing

    This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.