Cogo Strategy Blog

    Developing ABM Content Strategies for Tech Businesses

    Tech companies were among the first to adopt Account-Based Marketing strategies. As the technology industry grew increasingly competitive, it became apparent that more advanced marketing methodologies were needed that went beyond traditional lead generation tactics that targeted generalized audiences.


    Tech Startups and ABM: Strategies for Rapid Growth

    Tech startups only have a limited amount of time to find their ideal customers and bring them on board. If you want to experience rapid growth, you have to be at the top of your game when it comes to marketing.