This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.
Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand foundation is solidly in place. In fact, according to Forbes, consistent brand presentation across all platforms increases revenue by up to 23%. By defining the key elements supporting your brand you can ensure your brand is well-positioned from others in the market.
In today's ever-evolving business landscape, creating marketing campaigns that leave a lasting impact is crucial for success. As a full-service marketing agency, we understand the power of combining data-driven insights with creative content to drive remarkable results. In this blog post, we will explore the strategies behind building impactful marketing campaigns that resonate with your target audience and elevate your brand's story.
Well-informed campaigns driven by data can cultivate competitive advantage for every stage of the buyer’s journey.
As I recap and ponder last year, I thought about memorable marketing trends and game changers. The Mayweather vs. McGregor fight came to mind as a significant marketing moment. I was one of the millions of people who purchased the fight on pay-per-view. Initially, I expected that Conor McGregor would disqualify himself by doing some sort of Mike Tyson antic, not necessarily bite his opponent’s ear off, but maybe kick Floyd Mayweather in the head. Granted, I did buy the fight for the hype and entertainment with the understanding that I was losing money. However, what I did not expect is the value I received in this epic bout. What I bought was a strategic, organized, marketing powerhouse that satisfied the marketer in me.
Getting leads today isn’t difficult; however, getting targeted and qualified leads is a different story. That’s because no lead is created equal; every company, and each team within those companies, defines a qualified lead differently. Since there are no boilerplate answers when it comes to B2B lead generation, companies have to get creative and be specific with their goals.