Cogo Strategy Blog

    Checklist for your Next High Converting Marketing Campaign

    Dec 6, 2019 3:48:30 PM Cogo & Co Marketing and Sales Alignment, Lead Generation, Inbound Marketing

    In today's ever-evolving business landscape, creating marketing campaigns that leave a lasting impact is crucial for success. As a full-service marketing agency, we understand the power of combining data-driven insights with creative content to drive remarkable results. In this blog post, we will explore the strategies behind building impactful marketing campaigns that resonate with your target audience and elevate your brand's story.

    Well-informed campaigns driven by data can cultivate competitive advantage for every stage of the buyer’s journey.

    Choosing a targeted lead generation strategy

    1. Look at Existing Relationships
    • Current and former customers: Cultivate loyalty and explore expansion opportunities by nurturing ongoing relationships.
    • Closed/lost deals: Learn from past experiences and leverage them as valuable insights for future growth.

    2. Target by Vertical

    • Do you have deep existing relationships within an industry? Leverage your industry expertise to position yourself as a trusted authority within specific verticals.
    • Utilize focused case studies and identify vertical experts internally to contribute to strategy development.
    3. Target Audiences Locally or Regionally
    • Establish local presence and authority by creating content that addresses regional nuances and challenges.
    • Engage with local communities through events and partnerships to build trust and credibility.
    4. Focus on Target Accounts
    • Implement an account-based marketing approach to deliver targeted messages and experiences to your ideal accounts.
    • Craft compelling content that addresses the pain points and aspirations of your target accounts.

    Bringing Data & Creative Together

    5. Compelling Storytelling 

    • Develop a one-of-a-kind brand story that resonates with your audience and showcases your unique value proposition.
    • Craft narratives that captivate emotions and connect with your audience on a deeper level.

    6. Long Term Campaigns

    • Create campaigns that consistently reinforce your brand's message and values over time.
    • Highlight the journey and transformation of your brand to build a strong emotional connection with your audience.
    7. Create Legacy
    • Foster lasting relationships by integrating your brand's values and mission into every aspect of your marketing campaigns.
    • Provide your audience with a sense of purpose and inspiration, giving them something to believe in.
    8. Brand Activation
    • Develop immersive brand experiences that engage your audience and create real-world connections.
    • Participate in industry events, workshops, and conferences to showcase your brand's expertise and build credibility.

    In today's competitive economy, successful marketing leaders are constantly seeking smarter, more focused ways to plan, produce, and implement data-driven campaigns that deliver results 24/7/365. To create impactful marketing campaigns, it's important to strategically integrate data-driven insights with creative content.

    As a full-service marketing agency, we specialize in crafting unique stories and developing campaigns that connect with your target audience. If you're looking to elevate your brand's story and achieve remarkable results, reach out to Cogo & Co to discover how our expertise and comprehensive approach can empower your marketing efforts. Let our full-service marketing agency help you create impactful campaigns that make a lasting impression.

    Schedule a free consultation and learn how a data-driven creative process can improve the outcomes of your next campaign.



    Cogo & Co

    Written by Cogo & Co

    Cogo & Co Inc. is a growth agency specializing in sales and marketing alignment, strategy development and content marketing.