“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.”
- KIPP BODNAR, HubSpot
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we will expose the top 30 techniques marketers should utilize to increase leads and revenue.
So what goes into a best-of-class lead generation engine? First, lets take a look into the mechanics of high performing lead generation campaigns....
TABLE OF CONTENTS
PARTS AND PIECES OF DIGITAL LEAD GENERATION
CHAPTER 1: CONTENT AND OFFERS
CHAPTER 2: CALLS-TO-ACTION
CHAPTER 3: LANDING PAGES
CHAPTER 4: FORMS
CHAPTER 5: CHANNELS
CONCLUSION
PARTS AND PIECES OF DIGITAL LEAD GENERATION
Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart.
Some common section headers include:
Step 1: Getting Started
Step 2: Do Your Background Research on…
Step 3: First Steps for…
Step 4: Analyze and Repeat
Step 5: Wrapping Up
You can use bulleted lists, numbered list, or multiple headings. Include as many steps, numbers, or bullets that will allow you to discuss your topic thoroughly.Here are some pointers to make the best possible body of your blog:
- Include visuals
- Include short explanatory phrases in your headers
- At the end, transition into your conclusion
CONCLUSION:
Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don't forget to add a Call-to-Action to turn your blog post into a marketing machine!
Congratulations! What a lovely how-to post you've created.