Cogo Strategy Blog

    Tech Startups and ABM: Strategies for Rapid Growth

    Tech startups only have a limited amount of time to find their ideal customers and bring them on board. If you want to experience rapid growth, you have to be at the top of your game when it comes to marketing.

    Leveraging CRM to Boost Relationship-Based Businesses and Customer Trust

    Did you know that by 2024, the global market for Customer Relationship Management (CRM) software is expected to reach a whopping $86.38 billion? And it's only going up! It goes to show just how essential CRM has become in our fast-paced, digitally connected world. But what exactly is CRM, and how can it enhance businesses built on relationships and trusted customer experience?

    Source: Precedence Research 

    Vertical Brand Positioning Examples

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    Research studies suggest that 77% of B2B marketers think branding is critical for growth. This goes to show how important it is to establish a strong and distinctive brand identity.

    8 Tips on How To Achieve Sales and Marketing Alignment

    Copy of 6 Components of a strong brand foundations

    As the economy faces hard times, many businesses are looking for new ways to reach customers. In 2022, global demand for digital marketing was worth about $321 billion. Experts are also predicting a rapid growth rate of more than 13% per year on average until 2028 or later.

    Building a Strong Community: The Importance of Converting Social Media Followers to an Owned Email and Newsletter List