Both sales and marketing are a company’s best tools for generating revenue. In a way, this makes them two sides of the same coin. Instead of working in opposition, sales and marketing teams can benefit from supporting one another and aligning some of their processes and goals.
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If you want to see improvement in both your marketing and sales results, one of the best things you can do is make sure that your sales team is involved in marketing planning. Collaboration makes all the difference!
Marketing and sales teams each have a lot of expertise that they bring to the table. Although there is some overlap in their respective fields, each team member has unique perspectives and ideas on how to find leads, convert them, and increase revenue.
Sales-driven marketing is an effective and powerful tool that can help you attract and retain buyers. Retaining loyal customers is just as important for B2B brands as it is for B2C brands, if not more so. However, with Account-Based Marketing (ABM), you are focusing on a smaller target audience. The accounts are of higher value, but there are still fewer of them than when a brand targets general audiences, so it’s even more important to convert and retain the ones you are focusing on.
Financial services firms often find that a broad-based marketing approach is far less effective than Account-Based Marketing (ABM). ABM allows financial sector businesses to accelerate their growth by focusing their energies on high-value accounts most likely to be converted into perpetual customers.