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How customers interact with business is always changing, and this holds true whether you are a B2C company or B2B. As such, it’s important to update your campaign strategy to adapt to these changes in the market.
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When you’re ready to implement new or improved Account-Based Marketing (ABM) strategies into your operations, you need the right tools.
As sales teams play a critical role in generating revenue for companies, marketing could benefit from using sales data to inform their decision-making processes. When you are a B2B brand utilizing Account-Based Marketing (ABM), the alignment of sales and marketing is crucial for generating high-value leads and closing larger deals.
Tech companies were among the first to adopt Account-Based Marketing strategies. As the technology industry grew increasingly competitive, it became apparent that more advanced marketing methodologies were needed that went beyond traditional lead generation tactics that targeted generalized audiences.
You may be hearing a lot about using AI for marketing content – and the buzz is pretty exciting! Healthcare sector companies are implementing AI into their marketing strategies in innovative ways. However, there are reasons to be cautious in the ways that you use AI in Account-Based Marketing plans.