In today’s business environment, marketing must generate a measurable revenue stream. This means that when you invest in marketing strategies, tactics and tools, you must be able to capture and measure the return. Taking this revenue generating approach will allow marketing to become a stronger sales partner and take on more and more of the heavy lifting in the sales process. But what tactics can you use to pivot and make revenue marketing a reality in your business?
Bridging the Gap
If you think of yourself as a Marketing or Sales professional, then you likely have direct experience navigating the chasm that can exist between the Marketing & Sales teams. Even though both teams are working to achieve revenue goals and company growth, Marketing & Sales have very different approaches. The difference in these approaches is equal to the gap or chasm between the two sides.