In today’s real estate market, the virtual tour has quickly been established as a prerequisite in selling and marketing real estate online today and is recommended by the Association of Realtors®. Virtual tours go beyond what can be shown with text and still images while attracting more views and generating more activity for the home. Done creatively, virtual tours take a variety of forms and each one has strengths in creating a tangible home experience for prospective buyers.
Many real estate agents have embraced the new digital era of real estate marketing. In fact, real estate transactions initially fell way off, but now have returned to pre-pandemic levels in most markets across the country. Virtual open homes and tours, digital brochures, interactive 3D experiences are just a few of the tools that agents have put into play so sellers can keep properties accessible for buyers. With all this justifiable focus on virtual digital tools, it's easy to forget about a proven tool that has time and time again proven its value – the real estate postcard!
Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand foundation is solidly in place. In fact, according to Forbes, consistent brand presentation across all platforms increases revenue by up to 23%. By defining the key elements supporting your brand you can ensure your brand is well-positioned from others in the market.
Bridging the Gap
If you think of yourself as a Marketing or Sales professional, then you likely have direct experience navigating the chasm that can exist between the Marketing & Sales teams. Even though both teams are working to achieve revenue goals and company growth, Marketing & Sales have very different approaches. The difference in these approaches is equal to the gap or chasm between the two sides.