Marketing and sales teams each have a lot of expertise that they bring to the table. Although there is some overlap in their respective fields, each team member has unique perspectives and ideas on how to find leads, convert them, and increase revenue.
As sales teams play a critical role in generating revenue for companies, marketing could benefit from using sales data to inform their decision-making processes. When you are a B2B brand utilizing Account-Based Marketing (ABM), the alignment of sales and marketing is crucial for generating high-value leads and closing larger deals.
Why do so many companies grapple with a fractured relationship between their sales and marketing departments? The answer is not incompetence, nor is it a lack of resources.
Did you know that by 2024, the global market for Customer Relationship Management (CRM) software is expected to reach a whopping $86.38 billion? And it's only going up! It goes to show just how essential CRM has become in our fast-paced, digitally connected world. But what exactly is CRM, and how can it enhance businesses built on relationships and trusted customer experience?
Source: Precedence Research
Research studies suggest that 77% of B2B marketers think branding is critical for growth. This goes to show how important it is to establish a strong and distinctive brand identity.