Tech startups only have a limited amount of time to find their ideal customers and bring them on board. If you want to experience rapid growth, you have to be at the top of your game when it comes to marketing.
Though Account-Based Marketing (ABM) is about targeting entire accounts as opposed to individuals, there are still individual stakeholders that make up the buying team for those accounts. As such, you must understand those buyers; otherwise, your campaign efforts may fall on deaf ears.
Healthcare companies are using Account-Based Marketing (ABM) to tailor their marketing strategies to meet the needs of specifically targeted consumers rather than casting a wide net and seeing what they catch.
As more healthcare businesses begin to use Account-Based Marketing (ABM) strategies, they are also developing a deeper understanding of buyer personas.