Cogo Strategy Blog

    The Power of Localization: Adapting CRM Campaigns Rule Local Markets

    Unleashing the Full Potential of Your Sales Team with Tailor-Made Offers

    Have you ever noticed your favorite fast-food chain offering a completely different menu when you travel abroad? You may see the classic cheeseburger on the menu, but some options reflect the local cuisine and preferences. Why is that? Because they understand the power of localization! Localization is a vital factor when you're targeting multiple markets. In this blog post, I will show you how adopting CRM campaigns to each local market can enable your sales team to present tailor-made offers to prospects, boosting your sales and taking your business to the next level.

    Crisis of Disconnection Between Sales and Marketing

    Crisis of Disconnection Between Sales and Marketing

    Why do so many companies grapple with a fractured relationship between their sales and marketing departments? The answer is not incompetence, nor is it a lack of resources.

    Leveraging CRM to Boost Relationship-Based Businesses and Customer Trust

    Did you know that by 2024, the global market for Customer Relationship Management (CRM) software is expected to reach a whopping $86.38 billion? And it's only going up! It goes to show just how essential CRM has become in our fast-paced, digitally connected world. But what exactly is CRM, and how can it enhance businesses built on relationships and trusted customer experience?

    Source: Precedence Research 

    Vertical Brand Positioning Examples

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    Research studies suggest that 77% of B2B marketers think branding is critical for growth. This goes to show how important it is to establish a strong and distinctive brand identity.

    Organic Branding: A Beginner's Guide

    Organic Branding A Beginners Guide

    No matter how good your product or service is, you'll need to get it in front of the right people. effective brand promotion is crucial for maximizing your company's chance of success.