Cogo Strategy Blog

    Vertical Branding Mastery: Effective Branding Strategies Revealed

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    Ever witnessed a brand that seems to effortlessly dominate its market? The expanding and stretching of its identity through various products and services, yet never losing its essence? This isn't a stroke of luck.

    Branding vs. Marketing: What's the Difference and Why Is It Important?

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    You've heard the terms thrown around: branding, marketing, and a myriad of buzzwords that seem to describe the same thing. What exactly distinguishes product marketing vs brand marketing? Confusion abounds, and this uncertainty might just be costing your business.

    What is Vertical Marketing?

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    With online marketing, advertising, and selling, reaching the most people possible should be a top priority. Yet, in today's business world, the people within your company may not be the ones making the buying decisions.

    What Is a Marketing Campaign, and How Can It Help You Reach Your Goals?

    There's a reason why the job outlook for marketing managers is expected to increase by 10% over the next decade. If your business isn't growing at the rate you want it to, then marketing is often the secret to jumpstarting its success.

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    What Is a Marketing Campaign, and How Can It Help You Reach Your Goals?

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    There's a reason why the job outlook for marketing managers is expected to increase by 10% over the next decade. If your business isn't growing at the rate you want it to, then marketing is often the secret to jumpstarting its success.