Around 37 percent of marketers believe that obtaining high-quality leads is one of their biggest challenges. When you're trying to build your customer base, finding an audience can sometimes feel like a challenge.
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Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand foundation is solidly in place. In fact, according to Forbes, consistent brand presentation across all platforms increases revenue by up to 23%. By defining the key elements supporting your brand you can ensure your brand is well-positioned from others in the market.
Jul 14, 2020 7:19:00 PM Cogo & Co Performance, Strategy
Read More »In today's ever-evolving business landscape, creating marketing campaigns that leave a lasting impact is crucial for success. As a full-service marketing agency, we understand the power of combining data-driven insights with creative content to drive remarkable results. In this blog post, we will explore the strategies behind building impactful marketing campaigns that resonate with your target audience and elevate your brand's story.
Well-informed campaigns driven by data can cultivate competitive advantage for every stage of the buyer’s journey.
Dec 6, 2019 3:48:30 PM Cogo & Co Marketing and Sales Alignment, Lead Generation, Inbound Marketing
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Getting leads today isn’t difficult; however, getting targeted and qualified leads is a different story. That’s because no lead is created equal; every company, and each team within those companies, defines a qualified lead differently. Since there are no boilerplate answers when it comes to B2B lead generation, companies have to get creative and be specific with their goals.
Feb 20, 2018 4:56:38 PM Cogo & Co Strategy, Lead Generation, Inbound Marketing
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To understand the art of an effective skills transfer, you first need to understand what a skill transfer really is and understand the purpose behind one.
A skills transfer is the method in which we teach an employee how to perform a new task or skill.
The key to an effective skills transfer is that the individual transferring the skill needs to understand and be able to translate this particular skill to their peer.
Nov 20, 2017 9:53:41 PM Cogo & Co Alignment, Marketing and Sales Alignment
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