Sales-driven marketing is an effective and powerful tool that can help you attract and retain buyers. Retaining loyal customers is just as important for B2B brands as it is for B2C brands, if not more so. However, with Account-Based Marketing (ABM), you are focusing on a smaller target audience. The accounts are of higher value, but there are still fewer of them than when a brand targets general audiences, so it’s even more important to convert and retain the ones you are focusing on.
When you’re ready to implement new or improved Account-Based Marketing (ABM) strategies into your operations, you need the right tools.
Why do so many companies grapple with a fractured relationship between their sales and marketing departments? The answer is not incompetence, nor is it a lack of resources.
Ever witnessed a brand that seems to effortlessly dominate its market? The expanding and stretching of its identity through various products and services, yet never losing its essence? This isn't a stroke of luck.
With online marketing, advertising, and selling, reaching the most people possible should be a top priority. Yet, in today's business world, the people within your company may not be the ones making the buying decisions.