Mayweather vs. McGregor: 4 Marketing Lessons Learned

February 26, 2018
 | 
Rhiannon Beltran

 

As I recap and ponder last year, I thought about memorable marketing trends and game changers. The Mayweather vs. McGregor fight came to mind as a significant marketing moment. I was one of the millions of people who purchased the fight on pay-per-view....

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10 Tips for Improving Lead Generation from Your B2B Website

February 20, 2018
 | 
Cogo & Co

Getting leads today isn’t difficult; however, getting targeted and qualified leads is a different story. That’s because no lead is created equal; every company, and each team within those companies, defines a qualified lead differently. Since there are no...

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The Art of Effective Skills Transfer

November 20, 2017
 | 
Gabrielle Guidero

To understand the art of an effective skills transfer, you first need to understand what a skill transfer really is and understand the purpose behind one.

A skills transfer is the method in which we teach an employee how to perform a new task or skill.

The...

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Maximize Engagement and Returns Through Better Customer Profiles

September 26, 2017
 | 
Cogo & Co

In order to build a better customer profile, you need a clear definition of your target customer. This may seem obvious to some businesses, but the reality is, it’s an overlooked aspect of B2B lead generation and building your business in general.

Putting...

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5 Steps to Impact Your Lead Gen Team with Effective One-on-Ones

September 26, 2017
 | 
Gabrielle Guidero

One of the most important ways to get the most out of each of your people is by conducting consistent, monthly Performance Development Meetings, also known as one-on-ones. These meetings allow the two of you to develop a game plan that is customized for them...

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3 Ways to Turn your Website into a Sales Tool

September 21, 2017
 | 
Cogo & Co

A New Approach Will Take You Far

A new approach to your website can be a total game changer for you.  If you want better results you’ll have to do things differently.  Reconfigure your thinking and use targeted channels to create forward momentum. The key to...

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How to Sell Your Marketing Plan to the Executive Team

September 20, 2017
 | 
Cogo & Co

As you’re developing a marketing plan, there are a few things to keep in mind. The first: It’s 2017. Your website is now the center of your marketing universe. It is the most valuable marketing asset your company has, and your plan should incorporate it to full...

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Marketing Leaders: Improve Campaign ROI with Shared Metrics

September 19, 2017
 | 
Gabrielle Guidero

You’ve got a great communication strategy, dynamic marketing resources and sales team, but the full impact of these smart assets are not being fully realized with the faster ROI and increased sales you had anticipated. Statistics suggest that as much as 80% of...

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6 Critical Components of a Strong Brand Foundation

September 18, 2017
 | 
Katya Girgus

    Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand...

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Creating and Communicating a Value Proposition That Sticks!

September 18, 2017
 | 
Cogo Team

Communicating a Value Proposition that Resonates

All companies have a value proposition, but many make the mistake of creating a value proposition that doesn’t work very well for customers.  How does this happen?  Companies become internally focused and create...

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