Maximize Engagement and Returns Through Better Customer Profiles

September 26, 2017
 | 
Cogo & Co

In order to build a better customer profile, you need a clear definition of your target customer. This may seem obvious to some businesses, but the reality is, it’s an overlooked aspect of B2B lead generation and building your business in general.

Putting...

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5 Steps to Impact Your Sales Team with Effective One-on-Ones

September 26, 2017
 | 
Gabrielle Guidero

One of the most important ways to get the most out of each of your people is by conducting consistent, monthly Performance Development Meetings, also known as one-on-ones. These meetings allow the two of you to develop a game plan that is customized for them...

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3 Ways to Turn your Website into a Sales Tool

September 21, 2017
 | 
Cogo & Co

A New Approach Will Take You Far

A new approach to your website can be a total game changer for you.  If you want better results you’ll have to do things differently.  Reconfigure your thinking and use targeted channels to create forward momentum. The key to...

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How to Sell Your Marketing Plan to the Executive Team

September 20, 2017
 | 
Cogo & Co

As you’re developing a marketing plan, there are a few things to keep in mind. The first: It’s 2017. Your website is now the center of your marketing universe. It is the most valuable marketing asset your company has, and your plan should incorporate it to full...

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Marketing Leaders: Improve Campaign ROI with Shared Metrics

September 19, 2017
 | 
Gabrielle Guidero

You’ve got a great communication strategy, dynamic marketing resources and sales team, but the full impact of these smart assets are not being fully realized with the faster ROI and increased sales you had anticipated. Statistics suggest that as much as 80% of...

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6 Critical Components of a Strong Brand Foundation

September 18, 2017
 | 
Katya Girgus

    Your company’s image is its brand, and so the brand becomes the embodiment of the features and benefits of the company itself. To lay a strong foundation communicating your company’s value proposition internally and externally, you must ensure your brand...

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Creating and Communicating a Value Proposition That Sticks!

September 18, 2017
 | 
Cogo Team

Communicating a Value Proposition that Resonates

All companies have a value proposition, but many make the mistake of creating a value proposition that doesn’t work very well for customers.  How does this happen?  Companies become internally focused and create...

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5 Ways Your Content Marketing Strategy Can Help Reduce Churn

September 17, 2017
 | 
Cogo & Co

Many content marketing metrics are used for determining the success of gaining new traffic and customers. While these are definitely important considerations, some businesses make the mistake of not serving the customers they already have. Many customers -- 68%...

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How to Turn your Marketing Cost Center into a Revenue Generating Center

September 17, 2017
 | 
Gabrielle Guidero

 In today’s business environment, marketing must generate a measurable revenue stream.  This means that when you invest in marketing strategies, tactics and tools, you must be able to capture and measure the return.  Taking this revenue generating approach will...

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A Simple Two-Step Framework to Initiate Sales and Marketing Alignment

September 13, 2017
 | 
Katya Girgus

Bridging the Gap

If you think of yourself as a Marketing or Sales professional, then you likely have direct experience navigating the chasm that can exist between the Marketing & Sales teams.  Even though both teams are working to achieve revenue goals and...

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