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Cogo Strategy Blog

    What Is a Marketing Campaign, and How Can It Help You Reach Your Goals?

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    There's a reason why the job outlook for marketing managers is expected to increase by 10% over the next decade. If your business isn't growing at the rate you want it to, then marketing is often the secret to jumpstarting its success.

    8 Tips on How To Achieve Sales and Marketing Alignment

    Copy of 6 Components of a strong brand foundations

    As the economy faces hard times, many businesses are looking for new ways to reach customers. In 2022, global demand for digital marketing was worth about $321 billion. Experts are also predicting a rapid growth rate of more than 13% per year on average until 2028 or later.

    What Is HubSpot? Everything You Need to Know

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    A staggering 33% of marketers send out weekly emails to their subscribers. But here's a question: How many of those emails actually made an impact?

    Demand Generation vs. Lead Generation

    Around 37 percent of marketers believe that obtaining high-quality leads is one of their biggest challenges. When you're trying to build your customer base, finding an audience can sometimes feel like a challenge.

    Hyperlocal Social Media Marketing

    Research shows there are an estimated 4.80 billion social media users worldwide. Social media advertising and marketing can be a great way for large businesses to focus on the big picture and attract new consumers from a global perspective. But for local businesses, it is necessary to focus on the smaller picture.