There's a reason why the job outlook for marketing managers is expected to increase by 10% over the next decade. If your business isn't growing at the rate you want it to, then marketing is often the secret to jumpstarting its success.
As the economy faces hard times, many businesses are looking for new ways to reach customers. In 2022, global demand for digital marketing was worth about $321 billion. Experts are also predicting a rapid growth rate of more than 13% per year on average until 2028 or later.
A staggering 33% of marketers send out weekly emails to their subscribers. But here's a question: How many of those emails actually made an impact?
Around 37 percent of marketers believe that obtaining high-quality leads is one of their biggest challenges. When you're trying to build your customer base, finding an audience can sometimes feel like a challenge.
Research shows there are an estimated 4.80 billion social media users worldwide. Social media advertising and marketing can be a great way for large businesses to focus on the big picture and attract new consumers from a global perspective. But for local businesses, it is necessary to focus on the smaller picture.