Expert insights covering integrated marketing, campaign strategies and sales communications

    The Cogo Collective


    Recent Posts

    6 Reasons to Continue Marketing Your Business During a Global Pandemic

    It's a global pandemic. Life has changed. And many businesses are being hit hard.

    When life and business get turned upside down, it's natural to go into "hunker down" mode. It's understandable to want to cut all expenses and anticipate the worst. None of us should feel bad about these very valid (and sometimes practical) reactions.

    We don't know what the future holds and there are so many things out of our control right now. However, We'd like to offer an argument that marketing is not one of the things that should be suspended right now. In fact, there are many reasons why marketing should continue or even get more resources. Here are 6 things to consider before adjusting your marketing strategy.

    Checklist for your Next WOW Campaign

    Human to human connections are the foundation for successful businesses today. To attract and engage audiences, B2B companies need to build marketing and lead gen campaigns that are creative, smart and worthy of consumers time. Audiences expect that WOW factor. These WOW campaigns happen when you combine the right kind of data with creative content to draw audiences in to internalize, respond and take action. 

    Well-informed campaigns driven by data can cultivate competitive advantage for every stage of the buyer’s journey.