We’ve preached the importance of sales-marketing alignment before, so let’s take a look at some companies that have put this approach into practice.

Both sales and marketing are a company’s best tools for generating revenue. In a way, this makes them two sides of the same coin. Instead of working in opposition, sales and marketing teams can benefit from supporting one another and aligning some of their processes and goals.
Feb 19, 2024 5:00:00 AM Gabrielle Guidero Marketing and Sales Alignment, Smarketing
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If you want to see improvement in both your marketing and sales results, one of the best things you can do is make sure that your sales team is involved in marketing planning. Collaboration makes all the difference!
Feb 14, 2024 5:00:00 AM Gabrielle Guidero Marketing and Sales Alignment
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Marketing and sales teams each have a lot of expertise that they bring to the table. Although there is some overlap in their respective fields, each team member has unique perspectives and ideas on how to find leads, convert them, and increase revenue.
Feb 12, 2024 5:00:00 AM Gabrielle Guidero Alignment, Marketing and Sales Alignment
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Sales-driven marketing is an effective and powerful tool that can help you attract and retain buyers. Retaining loyal customers is just as important for B2B brands as it is for B2C brands, if not more so. However, with Account-Based Marketing (ABM), you are focusing on a smaller target audience. The accounts are of higher value, but there are still fewer of them than when a brand targets general audiences, so it’s even more important to convert and retain the ones you are focusing on.
Feb 7, 2024 5:00:00 AM Gabrielle Guidero Lead Generation, Growth Strategies, Sales Enablement
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