In today’s real estate market, the virtual tour has quickly been established as a prerequisite in selling and marketing real estate online today and is recommended by the Association of Realtors®. Virtual tours go beyond what can be shown with text and still images while attracting more views and generating more activity for the home. Done creatively, virtual tours take a variety of forms and each one has strengths in creating a tangible home experience for prospective buyers.
Many real estate agents have embraced the new digital era of real estate marketing. In fact, real estate transactions initially fell way off, but now have returned to pre-pandemic levels in most markets across the country. Virtual open homes and tours, digital brochures, interactive 3D experiences are just a few of the tools that agents have put into play so sellers can keep properties accessible for buyers. With all this justifiable focus on virtual digital tools, it's easy to forget about a proven tool that has time and time again proven its value – the real estate postcard!