Cogo Strategy Blog

    Cogo Team


    Recent Posts

    Creating and Communicating a Value Proposition That Sticks!

    Communicating a Value Proposition that Resonates

    All companies have a value proposition, but many make the mistake of creating a value proposition that doesn’t work very well for customers.  How does this happen?  Companies become internally focused and create value propositions centered around their own goals and priorities, not on their customers’ needs.

    Axis Marketing Communications is Changing

    Our name is changing but our core remains the same, to facilitate sales & marketing alignment and create positive customer experiences from the inside out.