Buyers aren't interested in talking with sales reps until they are far into the decision making process. The process may be new but the question is the same, where are these in-market buyer opportunities and how do we connect with them?
At Cogo & Co our core belief is that sales and marketing are two inextricable parts of one dynamic and symbiotic system. That’s why everything we do—from the strategic to the tactical level, and across the entire sales and marketing spectrum—is designed to create performance-driving synergies that have the whole system in mind.