Real Estate Social Media Marketing Strategies

Real-estate agent presenting modern house

Social Media Increases Sales Over $6 Million

The challenge:

Nationally ranked in the Top 100 by the Wall Street Journal, Palo Alto real estate team wanted to go beyond the digital marketing approach followed by most real estate agents. They were determined to target specific demographics and contacted Cogo & Co to design a solution that would engage the mobile client base.

The solution:

  • Enhanced website design, optimized for search and social media
  • Integrated new featured listings with an improved layout and user experience
  • Added more calls to action for converting traffic, due to strategic positioning, web strategies and development to leads
  • Monthly reporting and consultation

Check out these results:

  • Increased social media visibility by over 400%
  • Increased market visibility by over 15,000 viewings in a 4 month period
  • 66% of visitors to the site are new
  • 20% of leads convert into sales
  • $6+million in direct sales from web campaigns

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