That’s why successful tech startups are increasing their use of Account-Based Marketing. In the competitive and crowded tech marketplace, broad-based marketing tactics aren’t going to cut it. You must focus on your ideal clients and get smart with your customer acquisition strategies.
Account-Based Marketing (ABM) is an approach that focuses on a clearly defined set of target accounts belonging to your highest-value customers and leads. Instead of casting a wide net and hoping something sticks, ABM allows you to win over your most profitable prospects strategically.
ABM is a popular B2B strategy that combines marketing and sales in a powerful collaborative relationship. The goal is to work together to focus efforts on converting and retaining the highest-value customers by creating marketing materials that speak directly to them.
At its core, ABM is a strategy that makes you focus on a set of high-value accounts that will bring in significant revenue – something that startups need to succeed. If you’ve been creating content and throwing it out into the void of the internet and hoping it catches the right person’s attention, there is a better way!
There are countless success stories out there of how ABM strategies synced marketing and sales so effectively that companies were able to bring in better clients, not just more clients.
ABM prompts you to create tailored campaigns for the accounts that fit your ideal customer profile. That’s especially important for tech start-ups with little time to waste on low-spend consumers.
In short, ABM provides more bang for your buck. It increases conversions and improves retention. It is a personalized marketing approach that makes you stand out from larger competitors who roll out one-size-fits-all marketing plans.
Some tech start-ups even create a boutique experience for their ideal client accounts to woo them – and get them to stick around.
Some of the most popular ABM strategies used by tech startups today include:
At Cogo & Co., we help tech startups create effective marketing content. We know the ins and outs of finding and marketing to ideal client accounts.
Tech startups are often building from the ground up, meaning they don’t have a wealth of established client data to pull from. Instead, they have to be incredibly innovative regarding buyer persona research and account building.
These are some tried-and-true strategies that we recommend to our startup clients:
At Cogo & Co., we help B2B companies in tech, finance, and healthcare target the accounts that will increase their revenue. We understand the pressure of running a startup, so let us take some of the weight off your shoulders by supporting your implementation of ABM.Ready to take your sales and marketing to the next level? By taking our quick Growth Readiness Scorecard, you'll gain invaluable insights into optimizing results for your business. Score your current approach, receive a customized analysis showing your strengths and opportunities, plus expert advice on rapidly boosting performance.
Schedule a free consultation today to review your customized Scorecard results. Our team is ready to partner with you for even faster growth. Take the first step and contact us now!