Cogo & Co is founded on a simple but powerful truth; when Sales & Marketing work together as two symbiotic parts of one dynamic system, performance increases. We call that synergy. And we've designed an entire strategic practice specialized in creating synergies across the sales, marketing and service spectrum for growth.

Our 6 step process supports the entire customer life cycle for companies who want to:

  • Build breakthrough lead generation programs that scale with personalized experiences
  • Leverage established marketing messages to further enhance revenue programs
  • Align workflows, content, goals & technology across sales, marketing & service departments
  • Understand & report ROI from marketing activities across programs & channels
  • Breakdown silos, unify efforts, increase utilization & impact of sales & marketing programs

Aligning Intent with Execution

Cogo's 6 Step Process for Impacting Effectiveness Across B2B Revenue Teams

 

  1. STRATEGY & POSITIONING - GAIN SALES & SERVICE TEAM INSIGHTS TO BUILD DEEPER CUSTOMER PROFILES & COMBINE WITH MARKETING RESEARCH
  2. BUSINESS INTEGRATION - DEFINE INTERNAL PROCESS, SHARED GOALS AND AGREED UPON KPIs FOR CONSISTENCY ACROSS CHANNELS
  3. POSITION DEVELOPMENT - DEFINE DESIRED IMPACT & CONTRIBUTION OF BUSINESS UNIT AND PROGRAMS TO CORPORATE INITIATIVES
  4. CREATIVE PITCH - DESIGN CONCEPT, MESSAGE AND CONTENT ASSETS THAT ENHANCE CONVERSATIONS & INSPIRE ACTION
  5. EXECUTE & IMPLEMENT - MAINTAIN INTERNAL COMMUNICATIONS AND LAUNCH DATA-DRIVEN CAMPAIGNS FOR HIGHER CONVERSION RATES
  6. MEASURE & CALIBRATE - ESTABLISH FEEDBACK LOOP, IDENTIFY WORDS THAT WORK & OPTIMIZE STRATEGY TO IMPROVE WORKFLOWS THAT SCALE A DEFINED CUSTOMER EXPERIENCE

 

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