Cogo Strategy Blog

    The Art of Effective Skills Transfer

    To understand the art of an effective skills transfer, you first need to understand what a skill transfer really is and understand the purpose behind one.

    A skills transfer is the method in which we teach an employee how to perform a new task or skill.

    The key to an effective skills transfer is that the individual transferring the skill needs to understand and be able to translate this particular skill to their peer.

    5 Ways Your Content Marketing Strategy Can Help Reduce Churn

    Many content marketing metrics are used for determining the success of gaining new traffic and customers. While these are definitely important considerations, some businesses make the mistake of not serving the customers they already have. Many customers -- 68% according to Socially In -- will find a new place to purchase their products or services if they feel you’re indifferent to their status as a customer. Others may think they’re getting a better deal elsewhere. These can lead to high churn rates and lost profits.