Cogo Strategy Blog

    5 Ways Your Content Marketing Strategy Can Help Reduce Churn

    Many content marketing metrics are used for determining the success of gaining new traffic and customers. While these are definitely important considerations, some businesses make the mistake of not serving the customers they already have. Many customers -- 68% according to Socially In -- will find a new place to purchase their products or services if they feel you’re indifferent to their status as a customer. Others may think they’re getting a better deal elsewhere. These can lead to high churn rates and lost profits.

    How to Turn your Marketing Cost Center into a Revenue Generating Center

     In today’s business environment, marketing must generate a measurable revenue stream.  This means that when you invest in marketing strategies, tactics and tools, you must be able to capture and measure the return.  Taking this revenue generating approach will allow marketing to become a stronger sales partner and take on more and more of the heavy lifting in the sales process. But what tactics can you use to pivot and make revenue marketing a reality in your business?   

              

    A Simple Two-Step Framework to Initiate Sales and Marketing Alignment

    Bridging the Gap

    If you think of yourself as a Marketing or Sales professional, then you likely have direct experience navigating the chasm that can exist between the Marketing & Sales teams.  Even though both teams are working to achieve revenue goals and company growth, Marketing & Sales have very different approaches. The difference in these approaches is equal to the gap or chasm between the two sides.

    Axis Marketing Communications is Changing

    Our name is changing but our core remains the same, to facilitate sales & marketing alignment and create positive customer experiences from the inside out.